Six & Sons is a unique store in a very hip, cool, quirky and central area of Amsterdam - Located in the famous Jordaan district, a charming street with lots of locals and a trendy feel, with independent labels. Offering independent boutiques and speciality stores, little salons, trendy but affordable restaurants, bars and the oldest cinema in Amsterdam.

A10 minute walk from central station with approx. 60% locals and 40% tourists that visit the store.
The brands we are selecting for this store have to be focused on mindful/eco-friendly vibe.

Each brand in our store has a story to tell focusing on helping save our planet. Whether that story is about using recycled materials, sourcing organic fabric, using innovative manufacturing processes and/or making charitable contributions, the Six and Sons selection aspires to provide quality content while caring about the state of our planet and striving to improve it.

The space welcomes exciting and a unique selections of mens/womenswear, jewellery, homeware and gifts. It is also a meeting space for product launches, events and experiential concepts.

The idea is to create innovative ways for brands to interact and collaborate.
We are mixing f&b and sustainable brands to create an environment where people will want to stay longer and 'experience' the brands.

For us the STORY is the most important element and our staff are our storytellers.

What does Six and Sons now stand for?
SIX - Six degrees of separation (Six degrees of separation is the idea that all people are six, or fewer, social connections away from each other - only 6 steps away from being friends and creating a community)
SONS - Save Our Nature STORY

The store will be a physical platform for brands to tell their stories, with concepts, events, performances and experiences.

We have won the "Dé Goede Zaak Amsterdam" for the second year in a row - awarded for being a store that represents distinctiveness and diversity.