General Information
Main walkway is the main entrance to the shopping centre and is the highest performing entrance for footfall. Whether you are looking to boost brand awareness or retail direct to customers this space is perfect for experiential and retail activity.
Main walkway Footfall Count = £54,000 a week
Nearby Shops : Footlocker, Trespass, Warren James, Virgin Media
We serve a primary catchment of approximately £669,000 people
- 7 .2 Million Average annual footfall spread evenly throughout the centre.
- 475,905 sq. ft. of retail space.
- 77 retail units anchored by TK Maxx, Wilko's, Argos and New Look.
- Excellent public transport links and walking distance of Reading Station.
- 740 space NCP car park on site
- 70 minute average dwell time
Broad street mall has a great variety of retailers with the main retail offering as: Fashion, Food and Lifestyle from National retailers, right through to a number of small independent retailers.
- The centre footfall attracts on average weekly 165,000
- Weekends : 30,500
- School Holidays: +10 %
- Christmas on average : 818,423
Demographics
Predominant customer base CDE
Shopper Age Profile:
18 - 30: 24%
40 - 60: 34 %
52% Travel by bus into the centre
Quick Facts
- Currently we are in the 2nd phase of 2 million refurbishment
- Compared with figures from 2014 the mall has seen an increase in shoppers of 3.1 per cent, which goes against an industry drop of two per cent.
Marketing:
- To date 68.3k estimated PR coverage views
- Website attracts monthly traffic of 6638
- Social media followers : 4140
- 30 In centre promotional events a year
