General Information
AREA
King's Cross is an inner city area of London, England and serves both a rail and residential commuter audience. It is the location and namesake of King's Cross railway station, one of the major gateways into London from the North. The area has been regenerated since the mid-1990s with the terminus of the Eurostar at St Pancras International opening in 2007.
King's Cross St. Pancras is a London Underground station located within the London Borough of Camden. It serves both King's Cross and St Pancras rail stations and falls within LU fare zone 1.
SPACE
The site is an internal experiential space and therefore requires no additional cover. Site Dimensions are 2 x 1m (wxd) with a height restriction of 3m at this venue.
*Daily Site Fee: £3,675.00 + VAT
RESEARCH
- Journeys - There are 3.5 million journeys per day undertaken on the LU network
- Memorable - Underground users are 6x more likely to recall adverts
- Response - 79% of them have looked up something or purchased a product as a result of advertising on the Underground
AUDIENCE
- Affluent - London workers earn 53% more than national average per year and 74% of Underground users are ABC1
- Young - Over 50% of Underground users are aged 18-34
- Influential - 37% of Underground users are likely to be opinion leaders and conversation catalysts
- Light TV viewers - 55% of Underground users are light TV viewers
- Hyper-connected - Londoners have the highest smart phone ownership in the UK at 88%
SUITABLE USES
The space could be used for a Pop-Up activity for either retail or experiential. The high footfall allows brands to use the space as a perfect platform to showcase their assets.
AMENITIES
There is no power on site and so the campaign would need to be power-free. 4G wireless internet can be arranged (at a fee) should this be required. Please note that newspaper/publication/alcohol brands are not permitted to exhibit at this station.