General Information
Known for the watch-makers and jewellers on the street. It is a prime street with high-footfall especially in the summer months.
Great location - lots of exposure!
Favourited by Chinese tourists for its very Swiss appeal.
The location has an extremely high customer traffic, mainly tourists from China, rest of Asia, India, US, Middle East and others.
OVERNIGHT STAYS in Lucerne:
Swiss
723,000
Foreigners
1,307,000
Total
2,030,000
The parking space for the buses / coaches is in a distance of 50m from the Pop-up shop.
During the high-season (Summer) an average of 200 coaches per day
unload tourists to this spot.
The first to pop-up this year was CHANEL.
Please see images.
The location is made to look completely private. It has hoarding on the front (which can be removed if needed for window space or used to promote the pop-up).
It is a box inside with lighting, flooring and walls *like walking into a gift box.
It is ideal for a well known brand or product that relates to watches.